About me
Hi, I'm Jay.
I'm a freelance marketing operations and technology professional with over 10 years experience gained from tech startups to global companies.
My main platform expertise is in and around Adobe Marketo Engage and I'm an Adobe Certified Master - Marketo Engage Architect. Other marketing automation platforms I can assist with are Hubspot and Pardot.
Contact me if you have any questions or needs around marketing automation platforms, coding and development, or marketing strategy and advisory. My timezeone is UTC +10.
You can also visit my blog, mostly about Marketo, here, and utilise helpful tools and utilities that I've developed here.
Lastly, I'm quite active in the Adobe Marketo Engage community in Australia. If you use Marketo, consider joining the Melbourne Marketo User Group chapter here. They run in-person, hybrid and virtual events multiple times per year.
Capabilities
Extensive experience working with Adobe Marketo Engage, and to a lesser extent Hubspot and Pardot.
Expertise:
- Onboarding and team training
- Personalised nurtures/drips
- Lead scoring models
- Attribution models
- Program templates
- New implementations
- Database hygiene
Build custom solutions to increase the functionality of your platforms.
Expertise:
- Working with REST APIs and webhooks
- Working with middleware or iPaaS
- Internal app development (Google Workspace or Retool.com)
- HTML, CSS, JS development for microsites, landing pages, emails or custom analytics/tracking
Ideas for getting the most out of your tools and resources.
Expertise:
- Marketing campaigns and use cases
- Campaign measurement and attribution
- Marketing process automation
- Marketing data strategy
- Marketing technology strategy